Job Title: Destination Development Specialist
Salary Range: $65,000 – $70,000 annual
Job location: Hybrid / Remote position within Northern BC
Company Overview:
Northern BC Tourism Association is a non-profit association led by a board of directors elected
by industry and our team is a diverse group of experienced tourism development professionals
who all share a common passion for travelling and experiencing northern BC. We are
committed to creating a strong and healthy tourism economy while minimizing the impact on
our natural and cultural resources by promoting sustainable business practices and responsible
travel.
We are currently seeking a skilled and motivated Destination Development Specialist to join
our dynamic team and contribute to the successful planning and execution of our tourism
projects.
This role is primarily focused on destination development and sustainability programs and
initiatives.
● Champion Destination Development and the Invest in Iconics strategy with communities
and partners within the region through strong and respectful relationships with
community leaders, Community Destination Marketing Organizations (CDMOs),
Economic Development
Position Overview:
The Destination Development Specialist will support the tourism industry and support the
responsible growth of the tourism economy by furthering the Destination Development
Program initiatives. They will be responsible for ensuring all Destination Development work
aligns with and delivers on national, provincial, regional and local tourism and economic
development strategies for the benefit of responsibly advancing our tourism sector at the
regional level.
The successful candidate will be a strategic thinker with proven strong project management
skills and the ability to collaborate effectively with cross-functional teams.
Key Responsibilities:
Destination Development
● Work in partnership with Destination BC to support the implementation of joint
programs including destination development action planning, stakeholder engagement,
project management and related communications
● Maintain a current database of priority destination development projects
● Develop and lead presentations on Destination Development initiatives within the
organization
● Lead the regional Destination Development Advisory Committee meetings
● Become very familiar with the Northern BC Destination Development Strategies and
work to implement them
● Identify and support the application for grant funding opportunities to support projects
● Organizations (EDO), businesses, etc.
Project Management and Strategy:
● Develop comprehensive project plans, including timelines, budgets, and resource
requirements
● Work closely with cross-functional teams to define project goals, objectives, and success
criteria
● Oversee project budgets, ensuring financial objectives are met and appropriate
reporting is done
● Monitor and report on financial performance, identifying areas for optimization
Stakeholder Collaboration and Communications:
● Collaborate with internal teams, external stakeholders, communities, community DMOs,
Indigenous communities, and vendors to ensure seamless project execution.
● Foster strong relationships with tourism industry stakeholders, including municipal
governments, community DMOs, regional districts, tourism operators and businesses
● Develop communications materials to share Destination Development work with
stakeholders. This could include LinkedIn posts, monthly newsletters, press releases
● Support the DD team in building lasting and meaningful reconciliation with Indigenous
Peoples in collaboration and partnership with Indigenous Tourism BC
Sustainability & Accessibility:
● Collaborate with and support DBC’s province-wide initiatives around measuring and
reducing the carbon footprint of the tourism industry
● Work to evolve NBCTA and Destination BC sustainability programs including but not
limited to:
○ Biosphere Designation
○ Tourism Climate Resiliency Initiative
○ Sustainability Assessments
○ Others as required
● Work with members of the NBCTA team to advance and implement the Northern BC
Tourism Accessibility Strategy
Other:
● Participate in, and occasionally lead, meetings internally and externally
● Use Canva to create presentations and communications graphics for the promotion of
all Destination Development and Sustainability programs
● Support the delivery of all Destination Development funding as well as internal
reporting requirements
● Update CRM software with relevant stakeholder information on an as-needed basis
● Develop a work plan and coordinate the tactical implementation of the work plan
alongside other members of the NBCTA team
● Contribute as a member of the NBCTA team such that you may be asked to apply your
skills to other projects and areas of work
Desired Skills, Qualities & Experience:
● Post-secondary education in a relevant field such as Tourism Management, Marketing,
Business Administration, sustainability or a similar combination of education and work
experience
● A minimum of 2-3 years in a role that requires organization, administration and project
management skills relating to tourism management and sustainability
● Ability to manage an up-to-date budget
● Excellent verbal and written communication skills
● Excellent people skills, with a noted ability to build relationships that are respectful and
highly collaborative
● An outgoing personality that thrives in meeting new people (sales skills because that is
what’s required to meet, greet, and win friends)
● An ability to juggle multiple and competing priorities with a high degree of
organizational skill
● A preference for working in a collaborative team environment
● Ability to work with a great deal of flexibility and self-management
● A high degree of sensitivity in dealing with the public, staff, board and stakeholders
● Able to travel and work flexible hours as required
● A valid driver’s license
Terms:
● Reporting directly to the Chief Executive Officer, however working closely and
collaboratively with the Destination Development Manager, Tourism Development
Coordinator and Business Resiliency Specialist
● The position is based on 37.5 hours per week
● The core work schedule is from 8:30am – 4:30pm, Monday – Friday, with the ability to
manage own schedule while still ensuring availability for meetings during core working
hours
● A three-month probationary period for new employees is required and will be reviewed
by both the employee and the Chief Executive Officer at the completion of three
months
● Annual performance reviews and compensation are conducted prior to the end of each
fiscal year
● Entitlement to a benefits package and the RRSP program will begin at the satisfactory
conclusion of the three-month probation period
● The BC Employment Standards Branch sets all other terms of reference unless
otherwise specified
● The successful applicant will have a reliable internet connection that supports working
remotely from home
Working Conditions
● Work from home option is currently in place
● The NBCTA office is located in Prince George
● NBCTA is committed to the development of a diverse workforce. All qualified
applicants will receive consideration without regard to sex, gender identity, gender
expression, sexual orientation, race, ethnic origin, religion, nationality, disability, age or
other characteristics protected by applicable law. We encourage interest in particular
from Indigenous peoples, peoples with disabilities, ethnic minorities, visible minorities
and all qualified individuals who share our belief in a workplace of diversity
How to Apply:
To apply, please submit your resume and cover letter answering the question “What is your
understanding of Destination Development in British Columbia and how would you
strategically move our Destination Development work forward at Northern BC Tourism
Association?”
Submit the complete application package to jennifer@nbctourism.com.
Applications will be reviewed as we receive them. We look forward to receiving your
application. Applications will be accepted until the position is filled.