Either: 40 hours/week for 39 weeks OR 30 hours/week for 52 weeks.
Wage: $23/hour
The Marketing Officer reports to the Executive Director and is responsible for the effective and complete brand-launch process for the Downtown Williams Lake BIA (DWLBIA).
Duties and Responsibilities
· Using DWLBIA’s new Brand Strategy Guide, Brand Package, Strategic Plan, as well as best practices, design and implement successful marketing strategies
· Assist in developing and organizing, and attend DWLBIA events, ensuring that all events promote brand awareness, and create detailed event and marketing plans for use in subsequent years
· Plan and launch advertising and promotional campaigns on a variety of media
· Liaise with DWLBIA members and community partners to promote success of activities and enhance the DWLBIA’s presence
· See all ventures through to completion and evaluate their success
· Prepare content for the publication of marketing material and oversee distribution
· Conduct market research to identify opportunities for promotion and growth
· Work within defined budget, monitoring expenses
· Work collaboratively with the Executive Director on all brand, marketing, and event-related activities
· Assist with other DWLBIA business as requested
Requirements
· Bachelor’s Degree in Marketing or related field; or combination of education and experience
· Minimum 2 year’s experience within a similar role
· Solid knowledge of marketing techniques and principles,
· Excellent knowledge of MS Office and other computer software
· Thorough understanding of social media and web analytics
· Outstanding verbal and written communication, interpersonal skills, creativity, organizational skills, and team player
Please forward cover letter and resume to Executive Director at info@downtownwilliamslake.com by December 4, 2017 at 4pm
*Must be eligible to work in Canada
*With thanks, only shortlisted candidates will be contacted